From June 12 through July 19, 25 Compass agents across New York, New Jersey, and Connecticut pooled $600 each into one collective Google display campaign targeting World Cup audiences.
Pooling the budgets bought continuous presence across eight counties of World Cup coverage, every day of the tournament.
These are the publications the Tri-State's highest-income households consumed during the tournament.
Over 1.8M appearances came from The New York Times and ESPN alone.
The six ads below drove nearly half the campaign's clicks.
Compass national benchmark is 0.20%
| Agent | Type | Format | Clicks | CTR | |
|---|---|---|---|---|---|
 |
Cornelia Van Amburg | Listing | Standard | 1,698 | 0.82% |
 |
Huihui Geng | Brand | Vertical | 1,558 | 1.17% |
 |
Alexia Ticas | Brand | Standard | 1,436 | 0.74% |
 |
Brian Babst | Listing | Standard | 1,273 | 0.76% |
 |
Gerard Mattera | Brand | Standard | 1,035 | 0.87% |
 |
Laura De Francesco | Brand | Vertical | 821 | 0.87% |
The tournament's arrival turned the region into a football capital for a month, with fan festivals along the Hudson and a final on the calendar just across the river...
Across the region, watch parties spilled out of bars and living rooms into parks and plazas, a summer social calendar rewritten by...
Vertical ads ran at 1.01% against 0.80% for standard. Vertical takes up more of the page, which pulls more attention.
Publishers hold far more standard inventory than vertical, so the 300 × 250 ads delivered 1.18M of the campaign's 1.82M appearances. Four of the five highest-volume ads were standard.
Vertical earns more attention per appearance because it takes up more real estate on the page. Standard runs on more inventory, which builds volume.
The market-specific version of that line produced the campaign's strongest results: 1.17% for Manhattan on 133.6K appearances and 1.38% for Brooklyn. Naming the buyer's market is the clearest creative signal the campaign produced, and a 2027 build should develop variations from it across both formats.